Full printed page 82 (PDF page 84). The Lauby advertisement is one item on this page; open the image to inspect it closely. View full size

Outdoor Life · April 1939 · page 82

Lauby in Outdoor Life

A contemporary advertisement anchors product names, prices and the Marshfield address.

Documented fact: The April 1939 Outdoor Life advertisement offers a bass weedless lure at 85 cents and a minnow lure at 65 cents, and identifies Lauby in Marshfield, Wisconsin.
Interpretive limit: These are advertised prices and product offers. The advertisement does not establish sales volume or prove its performance claims.

Still to be establishedThe catalog reproduction now provides names and advertised sizes; matching each surviving object to an entry requires further examination.

Sources & record notes

Photographic or documentary record LLA-REC-0007 · Reviewed September 2026. Record identifiers describe the material shown here; they are not accession numbers for authenticated physical objects.

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Provenance

Reproduction of Outdoor Life, April 1939, printed page 82. The source link identifies the complete issue and page; this is an advertisement, not an independent product evaluation.

Cite this record

Lauby Lures. “Lauby in Outdoor Life.” Record LLA-REC-0007. Updated September 13, 2026. https://www.laubylures.com/collection/advertisement-1939. Accessed [your access date].

Publisher: Lauby Lures. Submit a correction or additional evidence.

The catalog behind the advertisement

The color catalog offered in the advertisement can now be studied through the selections reproduced in Slusar’s book. Those pages show the product range, pattern names, and advertised dimensions. They make the commercial story more specific without establishing how many examples sold. 1939 catalog, reproduced in Slusar, pp. 369–371.